Storytelling as a communication toolIn today's world, it is becoming increasingly difficult for companies to differentiate themselves and their products. In order to go...
Absolut VodkaThe simple success story of an alcohol brand Absolut has passed the test with its long-standing marketing campaign. Sometimes a simple...
Fake News in Sustainable Food Consumption Sustainable food consumption plays an increasingly important role in our everyday lives and gets more and more attention. But how can we...
The World Food Programme and their persuasive way to communicateWe the Sustainable Foodies want to make people more aware of the issue of sustainable food consumption and educate them on how to make...
​Aldi’s Poorest Day Challenge as a POOR example of marketingWhat is essential for nearly every company? A good marketing campaign! If you want your business to increase its brand awareness, to...