The 4 P's
The marketing mix describes the totality of all activites defined to achieve the marketing ovjectives. It is devided into four ares: Product, Promotion, Place and Price.
Here we want to deomonstrate you how The Sustainable Foodist implements them into their marketing strategy.
Product
Our campaign represents our product, we do not offer a special product or service. Our goal with the campaign is to focus people's attention on sustainable food and to sensitise them to make their food consumption more sustainable in the future. Our initiative is open to everyone who is concerned with the topic or wants to engage with it.
Promotion
We promote our campaign through various social media channels, focusing on using the two biggest channels Facebook and Instagram.
Through our Instagram channel, we try to make young people aware of the issue of our campaign. In addition, we use the social media channel Facebook to reach not only young people, but also generations Y. This gives us the opportunity to reach as many people as possible. On both platforms we can easily and effectively promote our message and reach a lot of people which are interested in the topic.
In each of our posts, we provide information about ways to eat more sustainably with simple actions in order to catch the eye of costumers. Changing small things in their habits is much easier for people than completely changing their lives.
Lastly, the use of hashtags allows us to generate more potential customers and increase our reach in the social media channels.
Place
We are publishing our content on Instagram and Facebook, where we provide insight into food consumption and food waste in general through posts.
On the Sustainable Foodist’ Blog, our readers can inform themselves about our proposal for the cooperation between Too Good to Go and Lidl.
When we have gained a little more reach, we would also take up more advertising media. For example, we would hand out informative flyers and would put up posters in various student campuses & bars.
Price
The collaboration between Too Good to Go and Lidl aims to provide a low price to give people of all income levels the chance to save food for a positive impact on the environment.
Our Instagram
